The change in flavors, the adorable pink box, and the atmosphere, all have people coming back for more every week. Crumbl Cookies is so well known because of the great marketing techniques they use to attract customers in ways they know will work every time. 

Nothing you’ve ever seen before 

   This generation is so good at obsessing over one specific thing at a time and Crumbl has gotten its fair share. “It definitely caters to this generation’s addiction to routine. The idea where there are new flavors and you have to wait to go back and to figure out what the new flavors are. The addiction isn’t to the cookies, it’s to the culture and experience of going to get Crumbl,” Frosh. Riley Jernigan said. This franchise continues to fuel the people who crave sticking with the things that are trending. Crumbl has been promoted all over social media platforms and has gained many loyal customers as a result. 

   The changing in flavors every single week is something specific to Crumbl. The flavors are  unusual, so customers find themselves waiting impatiently for the next week’s flavors to be announced. This is only one of the many marketing strategies Crumbl uses to keep people coming back to purchase. The joy of biting into a cookie that has a flavor you’ve never heard of adds to the excitement of Crumbl. Some of these wacky flavors include; Caramel Apple, Strawberry Milk, Pumpkin Roll and Mango Frozen Yogurt. 

A new experience

   Many people have very strong opinions when it comes to Crumbl cookies. “It’s frickin good.” is what Frosh. Caleb Montgomery had to say about the cookies. Many teenagers today think everything about the business is great because it is new and trending. When surveying a group of 11 Freshman students, almost all of them gave their experience at Crumbl an 8 or above. This isn’t surprising to most because teens love obsessing over one specific thing for periods of time. Crumbl has still kept its fame since opening and is definitely still trending on social media. 

   The new and interesting ways Crumbl has chosen to run their business has pulled people into their weekly stops and ongoing obsessions with not only the cookies but the experience too. When looking for a charming yet delicious way to enjoy a cookie, Crumbl is definitely a way to go.